When Beth Russell
designing needlepoint kits some 20 plus years ago, she little
realised how this hobby would translate itself into a full scale
business. Although based in London, her company Designers Forum
now sells her kits and books to countries all over the world.
An essential ingredient
in the success of the company is Beth's family and the way that,
even though it has grown into a thoroughly professional outfit,
the personal touch is ever-present.
Beth's husband Peter and her two sons Nick and
Paul all work together (in harmony !) to ensure that the quality
of the kits is maintained and the service to customers is friendly
and efficient. And, with the family, the traditions of William
Morris live on, with an appreciation not just of the beauty
of his designs but also a desire that everyone should have access
to his legacy and be able to re-create their own Arts and Crafts
heirlooms - by hand, Morris style.
Quality of design, materials,
presentation and service - these are the cornerstones of Designers Forum.
Forum, PO Box 565, London SW1V 3PU, England.